Siemens Teams Up With the Elks and Marvel Entertainment to Help Combat Underage Drinking

Healthcare News | 2012-04-02

Hard Choices comic book features public service announcement that encourages families affected by substance abuse to seek help.


Tarrytown, N.Y., April 2, 2012 – Siemens Healthcare Diagnostics has teamed up with the Elks and Marvel Entertainment, LLC to combat underage drinking and encourage families affected by substance abuse to seek help through Hard Choices. This comic book, developed by Marvel Entertainment for the Elks National Drug Awareness Program, features Spider-Man and the Fantastic Four saving young people from the consequences of alcohol abuse. This year, Hard Choices presents a public service announcement (PSA) from Siemens reminding people that “it takes the courage and strength of a warrior to ask for help.”


Raising awareness about behavioral health disorders

November 19, 2010 - In honor of Veterans Day 2010 and to kick off an effort to help de-stigmatize substance abuse, Siemens and the Department of Veterans Affairs (VA) recently launched a public service campaign intended to remind us that “not all wounds are physical” and that “it takes the courage and strength of a warrior” to ask for help. The announcement began broadcasting for 10 days beginning on November 11 on an electronic super sign overlooking New York’s Times Square.

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